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How to market yourself online

Learn how to market yourself, create a professional and presentable portfolio, and how search engine optimization can help you increase your online presence.


Rafael Botelho

12/10/20235 min read

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Voice-Over Artist Marketing Strategy
Voice-Over Artist Marketing Strategy

How To Market Yourself

You need more than talent to compete and succeed. This is why you need to create opportunities for yourself instead of waiting for them to magically appear.

Developing an effective marketing strategy for your services is crucial to ensure your talent reaches the right audience and opens doors to new work opportunities.

In this article, I'll write about the intricacies of self-promoting and personal branding and help you understand how to market yourself.

From crafting a compelling online presence to mastering self-promotion strategies and taking inspiration from other websites, I will explore the key steps you can take to enhance your visibility and attract clients interested in your work.

Build an online presence

Establishing an online presence is essential for any professional. Your online presence is your virtual portfolio and a platform to showcase your talent. Here are some key elements to consider when building your online presence:

Create a portfolio website

Having a portfolio website is extremely important for creating a solid online presence. It provides potential clients with more information about your business, services, skills, and experience.

Potential clients can listen to your demos through your website and contact you for work opportunities. When designing your portfolio website, keep these in mind:

  • Choose a clean-looking and user-friendly design that reflects your brand and personality.

  • Showcase your best work by including high-quality samples and case studies.

  • Include a concise bio highlighting your experience, skills, and unique selling points.

  • Make it easy for people to reach out to you by providing a contact form or email address.

  • Take inspiration from your peers' websites to create your own, but don't copy and paste it.

Blog for authority

A blog is a platform where you can share insights, updates, and behind-the-scenes glimpses into your professional journey. Regular, high-quality blog posts showcase your expertise and contribute to your website's SEO.

Share your experiences, offer valuable tips, and connect with your audience through blogging.

Website search engine optimization

Enhancing the prominence of your website in search engine results is crucial to search engine optimization. Improving your website's optimization increases the possibility of clients finding you when they search for your business online. Here are some SEO tips:

  • It is vital to conduct research to find relevant keywords and then incorporate them seamlessly throughout the content of your website to improve your website's visibility and attract more traffic.

  • Include relevant meta tags and alt tags for your images.

  • Produce informative, engaging, and top-notch content that appeals to your target audience.

  • Ensure your website is mobile-friendly and it loads quickly.

Self-promotion strategies

While having an online presence is essential, it is equally important to master self-promotion strategies that resonate with your target audience. Here are some effective self-promotion strategies:

Develop a unique selling proposition (USP)

A unique selling proposition concisely highlights what differentiates you from other freelancers in your niche. It should communicate your strengths, expertise, and the value you can bring to clients.

A USP can help you find a way to stand out in a competitive market and draw the attention of potential customers. Before delving into marketing strategy, defining your USP is essential.

What distinguishes you as a freelancer? Is it your versatility? Understanding your unique selling points forms the foundation of your marketing journey.


Networking is a powerful tool for voice-over artists to expand their professional connections and gain exposure.

Attend industry events, join relevant online communities, and actively engage with industry professionals. Building relationships with agents, casting directors, or peers can lead to valuable opportunities and referrals.

Building connections within your community is a powerful marketing strategy. Networking opens doors to potential collaborations and enhances your industry visibility.

Collaborate with other creatives

Collaborating with other creatives, such as video producers, animators, and content creators, can open doors to new projects and expand your reach.

By offering voice-over services to collaborative projects, you gain exposure, reach a broader audience, and build valuable relationships with professionals in related fields.

For example, working with other voice actor websites can be a win-win as a rising tide raises all ships. Focus on networking and creating unique content that adds value to your brand and collaborators.

Offer free or discounted services

When starting or looking to expand your voice-over portfolio, offering free or discounted services is a strategic move. This strategy allows you to gain experience, build relationships, and showcase your talent to potential clients.

However, setting boundaries and ensuring your value is recognized is crucial.

Include testimonials on your portfolio

Positive testimonials and reviews can significantly boost your credibility and attract potential clients. Reach out to satisfied clients and request feedback on their experience working with you.

Display these testimonials on your social media platforms and voice actor portfolio website to build trust and showcase your professionalism.

Craft your brand persona

Your brand persona is the voice of your professional identity. Are you the friendly and approachable narrator, the authoritative spokesperson, or the versatile character actor?

Define your brand persona and let it resonate consistently across all your marketing channels and voice actor websites.

Social media strategy

Social media platforms allow voice-over artists to connect with their audience and showcase their talent. Here are some tips for leveraging social media effectively:

  • Regularly share snippets of your work, behind-the-scenes content, and industry insights to engage your followers.

  • Interact with industry professionals, potential clients, and fellow voice-over artists by commenting, sharing, and participating in relevant discussions.

  • Use relevant hashtags to increase your posts' reach.

Choose the right platforms

Each social media platform is different. Investigate the social media platforms where your audience is most active and focus on them.

Whether it's Instagram for visual storytelling, LinkedIn for professional networking, or X for industry updates, tailor your approach to each platform's strengths.

Showcase your personality

Social media is a window into your personality. Share snippets of your daily life and voice-acting anecdotes in the recording studio, and engage with your audience authentically.

Humanize your brand, and let your personality shine through your social media presence.

Harness the power of visuals

Visual content resonates strongly on social media. Share eye-catching graphics, snippets of your content creation process, and promotional videos. Utilize platforms like YouTube to host your behind-the-scenes content.

Use analytics tools for websites to measure and adapt

Embrace analytics tools to measure the effectiveness of your marketing strategies. Platforms like Google Analytics, social media insights, and email marketing analytics provide valuable data on user engagement, website traffic, and audience demographics.

Interpret the analytics data to refine your marketing approach.

Identify which channels bring the most traffic, understand audience demographics, and adapt your content strategy accordingly. Flexibility and adaptability are essential in digital marketing.

Key Insights

It's essential to be consistent and adapt your marketing strategy. Keep refining your strategies based on industry trends, audience feedback, and analytics insights. Your marketing strategy is not a one-time thing but a continuous journey.

As you navigate the intricate nuances of marketing your services and gaining visibility and exposure for your portfolio, remember that each promotional effort contributes to the crescendo of your career.

Be in control of your marketing strategy. Leverage the internet and open doors to new opportunities to solidify your position as a distinguished talent. Marketing yourself is crucial to unlocking opportunities.

By building an engaging online presence, optimizing your website for both users and search engines, leveraging social media, and mastering self-promotion strategies, you can enhance your visibility, attract clients, and establish a successful career in your niche.

two woman networking near a table working on a portfolio using a Samsung laptop
two woman networking near a table working on a portfolio using a Samsung laptop
analytics page open on a grey laptop on top of a sofa
analytics page open on a grey laptop on top of a sofa
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